Jenna Jacobson PhD Candidate

Jenna Jacobson is a PhD Candidate at the University of Toronto in the Faculty of Information. From mining big social media data to analyzing little data, her research interests lie at the intersection of new media, identity, and community. Jenna’s research is focused on the social implications, impact, and use of new media and digital technologies in society.

Jenna’s doctoral dissertation is informed by over two years of participant observation, as well as interviews with people who work in social media community management. The research provides a lens through which we can understand labour in social media and personal branding in a shifting social media landscape.

Outside of Semaphore, Jenna is the Conference Chair of the Social Media and Society International Conference; a member of the Social Media + Society Journal Graduate Student Advisory Board; and a Project Manager at the Social Media Lab.


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